Process of managing a win–win relationship with a set of Customers who make repeat purchases of a product.
Managing the sales activities such as sales vs budget, promotions, facilitating ranging and distribution, regional performance reviews and reporting.
Selling a basket of items to a Customer and ensuring these items are merchandised at the point of purchase.
IT / Business Intelligence
Data-driven insights create a better understanding of the trade and enable the sales team to uncover opportunities and increase efficiencies.